06 — Voice & Tone

Voice & Tone

The Haveaspot voice is consistent everywhere. The tone adjusts to context — warmer in moments of delight, steadier in moments of error — but the character never changes.

Brand Personality

Think of the Haveaspot voice as a friendly expert — someone who knows exactly how things work and genuinely wants to help. Not a faceless tech company. Not a stuffy institution. A real person who happens to know a lot about community spaces.

Warm not Sentimental | Confident not Arrogant | Plain-spoken not Dumbed down | Purposeful not Preachy

Voice Characteristics

Five characteristics that define how Haveaspot sounds in every context.

01

Warm

We talk to people like a knowledgeable local who genuinely wants to help — not a faceless tech company. We care about the people behind every booking.

02

Plain-spoken

We say what we mean in the fewest words. No jargon, no buzzwords. If a 12-year-old would not understand a sentence, rewrite it.

03

Confident

We know what we're for and who we're built for. We make clear, direct statements. We don't hedge with "we believe" or "we think we might".

04

Human

We use contractions (we're, it's, you'll). We write in the active voice. We acknowledge that the people using our platform are real people with real challenges.

05

Purposeful

Every piece of writing has a job to do. We connect the feature to the benefit and the benefit to the bigger purpose — helping community spaces thrive.

In Practice — Rewrites

How the voice applies across real UI contexts.

CTA button
✗ Before

Submit your venue listing

✓ After

List your venue — it's free

Error message
✗ Before

An unexpected error has occurred. Please contact support.

✓ After

Something went wrong on our end. Try again — if it keeps happening, drop us a message.

Empty state
✗ Before

No results were found matching your query.

✓ After

No spaces found here yet. Try a nearby town or a different date.

Onboarding prompt
✗ Before

Complete your venue profile to optimise your listing performance.

✓ After

Add a few more details and your venue will start appearing in local searches.

Confirmation email
✗ Before

Your booking has been confirmed. Transaction reference: #84729.

✓ After

You're all booked in! We've sent your confirmation to your email. See you there.

Free pricing callout
✗ Before

Zero-cost SaaS solution for community venue operators.

✓ After

Free for venues, always. No catch.

Writing Rules

Contractions Use them freely — we're, it's, you'll, don't. They make us sound human.
Active voice We do things. Things don't happen to us. "Book your space" not "Your space can be booked."
Sentence length Keep sentences short. One idea per sentence. Use a full stop more often than you think.
Spelling UK English throughout. Colour, behaviour, centre, organise, recognise.
Numbers Write one through nine as words. Use numerals for 10 and above, and always for prices, percentages, and data.
Buttons & CTAs Lead with a verb. Be specific. "List your venue" not "Get started". "Find a space" not "Search".
Headings No full stops on headlines or headings. Save them for sentences.
Exclamation marks One per page, maximum. Reserve for genuine moments of delight — confirmations, milestones.

Words to Avoid

These words make us sound like every other tech company. Avoid them.

leveragesynergyecosystemsolutionutiliseoptimisefacilitatestreamlineseamlessempower (as jargon)robustscalablebest-in-class