05 — Imagery

Imagery

Haveaspot imagery is warm, authentic, and community-led. We show real people in real spaces — the kind of moments that remind you why community venues matter.

Art Direction

Every image should feel like it was taken by a friend who happened to be there — not commissioned. We celebrate the imperfectly perfect: the bunting that's slightly lopsided, the teacups that don't match, the yoga class where everyone is at a different stage. This is real life, and that's the point.

WarmAuthenticCommunity-ledNatural lightReal peopleLived-in spaces

On-Brand Examples

The following images from the Haveaspot About site represent the intended visual direction. These will be replaced with commissioned photography over time.

Bright village hall interior with exposed timber beams and green accents
✓ Welcoming venue interior, natural setting, accessible feel
Three people chatting and laughing outside a community hall entrance
✓ Genuine human interaction, warm tone, relatable scenario
Children celebrating a birthday party in a community hall
✓ Candid community celebration, natural light, real emotion
Two people looking at a laptop together in a community centre
✓ Genuine support and connection, lived-in space, natural setting

Photography Do / Don't

The fastest way to spot off-brand imagery. Use this checklist before commissioning, selecting, or approving any photography for the platform.

✓ Do
  • Real, candid moments — people using spaces naturally
  • Natural or warm artificial light — avoid harsh flash
  • Genuine community gatherings — classes, events, celebrations
  • Spaces that feel welcoming, accessible, and lived-in
  • Diversity of age, background, and purpose
  • Outdoor settings that reflect rural and semi-rural Britain
✗ Don't
  • Sterile stock photography — boardrooms, corporate offices
  • Overly posed or staged group shots
  • Dark, low-contrast, or high-saturation filters
  • City-centre, commercial, or high-end venues
  • Images where the space looks empty and unwelcoming
  • Heavily retouched or unrealistic colour grading

Image Treatment

How images should be cropped, bordered, and displayed in the UI.

Correct image treatment

Cards and featured images — 12px border-radius, 2px solid #021300 border, object-fit: cover, 16:9 aspect ratio.

Hero image treatment

Hero / full-bleed images — No border-radius, no border, object-fit: cover, 2:1 aspect ratio. Spans the full width of the content column.

Border radius12px for cards; 0 for full-bleed heroes
Border2px solid #021300 on cards and listing images
Object fitcover — never distort or letterbox
HoverSubtle box-shadow lift on card images; no scale
Aspect ratio16:9 for listing cards; 2:1 for hero banners

Incorrect Image Treatment

Common technical mistakes that break the visual system, even when the photography itself is on-brand.

Stretched image treatment example

✗ Don't stretch or distort the aspect ratio

Missing border and radius example

✗ Don't drop the border or radius on card images

Letterboxed image example

✗ Don't letterbox with object-fit: contain

AI Image Generation Reference

When commissioning AI-generated imagery for prototypes or placeholders, use the following as a style reference prompt.

Reference prompt

"Generate a photorealistic, authentic, and natural-looking photograph of a genuine moment inside or outside a modern village hall or community centre, for a community venue booking platform. The image must be in a 16:9 aspect ratio, with no logos, text, or watermarks present. The style and quality should emulate the inviting, clear, and high-quality aesthetic seen in Airbnb's media assets. Subtly incorporate elements from the brand's colour palette — #0AAD0A or #D5FF00 — where appropriate in clothing, furnishings, landscaping, or outdoor fixtures. The setting should showcase clean architectural lines, contemporary materials like wood, glass, or light-coloured stone, under warm natural daylight. If people are included, show real, candid interactions — never posed or staged — with a natural diversity of age and background. Focus on creating a welcoming, accessible, and lived-in atmosphere that feels authentic rather than commissioned."